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A few years ago, when Shakira’s hips arrived in town, huge crowds gathered to watch her… sing! Last year when Avicii thumped out ‘Wake me up’, even larger crowds thronged to the racecourse before you could say ‘…it’s all over’ 😉 And this weekend, when Dunkin’ Donuts urged Mumbai to get its mojo back, the city turned up in giant numbers… not just to claim its mojo, but to be SEEN doing it, and to be counted amongst the hip and happening!

Because it’s nothing short of music to the ears to hear the chomp of the much-loved, much-hogged Donut being devoured, or a tall glass of the signature Iced Drip Coffee or the perfectly striped Stirraccino being slurped, or a juicy Heaven Can Wait Burger being greedily gulped. And it’s nothing short of a huge victory for the city’s young and restless to be counted amongst the first 500 in a snaking queue of well over a 1000, to get their own booklet of free donuts for the year!

For those who missed out on all the fun, madness and excitement of one of the biggest launches that this city has ever seen… Or those who are wondering what the hype and hoopla are all about… Here are a few snapshots from this Saturday morning when the Dunkin’ Donut – the global giant for donuts and coffee that made an immensely successful fast-food empire out of a simple breakfast habit of dipping donuts in coffee!opened its doors in Mumbai at Linking Road, Khar (and at Market City Kurla).

Donut worshippers  started queuing up at 3.30 am in front of the Khar store...

Donut worshippers started queuing up at 3.30 am in front of the Khar store…

... by 8.30 am when the DD store opened, the queue had grown to 700, snaking along Linking Rd. and curving into the next lane,  nearly a mile long!

… by 8.30 am when the DD store opened, the queue had grown to 700, snaking along Linking Rd. and curving into the next lane, nearly a mile long!

It's not just the youngsters... these parents are as eager and excited as they wait for their resourceful daughter to ferret out a few more boxes of the goodies :)

It’s not just the youngsters… these parents are as eager and excited as they wait for their resourceful daughter to ferret out a few more boxes of the goodies 🙂

Who's got more? Two different groups compare their conquests :)

Who’s got more? Two different groups compare their conquests 🙂

 

 

 

 

 

 

 

The most beautiful moment - a girl walks up to the security guard and offers him a cold coffee and a donut, in appreciation of the hard work he is putting in in maintaining order...

The most beautiful moment – a girl walks up to the security guard and offers him a cold coffee and a donut, in appreciation of the hard work he is putting in in maintaining order…

 

Another special moment - John and Rohan, complete strangers till now, hold up their 'Free Donuts for a Year' booklet, and - just like that! -  tear up a few coupons and hand them over to me!!!

Another special moment – John and Rohan, complete strangers till now, hold up their ‘Free Donuts for a Year’ booklet, and – just like that! – tear up a few coupons and hand them over to me!!!

 

Meanwhile, the big boys are loving the fanfare... Gaurav Sharma and Anurag Pandey from Fever 104 FM, the enthu guys who have been pushing Mumbai to get their mojo back at the DD store, with CEO and donut magician Ajay Kaul.

Meanwhile, the big boys are loving the fanfare… Gaurav Sharma and Anurag Pandey from Fever 104 FM, the enthu guys who have been pushing Mumbai to get their mojo back at the DD store, with CEO and donut magician Ajay Kaul.

Hogging in progress inside the snazzy store... Fans cheering and shouting and singing outside!

Hogging in progress inside the snazzy store… Fans cheering and shouting and singing outside!

This is one Chocolatey group... and they are loving their stuff!

This is one Chocolatey group… and they are loving their stuff!

My password to heaven!

My password to heaven!

Finally at the counter... Can I have it all?

Finally at the counter… Can I have it all?

It's one big party, and everyone's enjoying themselves - the wait, the anticipation, the first yummy bite and all the delicious ones that follow!

It’s one big party, and everyone’s enjoying themselves – the wait, the anticipation, the first yummy bite and all the delicious ones that follow!

 

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